Cookies

When someone - like you! - visits the Backchannel website or app, tracking codes (called "cookies") assign you an anonymous identity and automatically collect data on your browser activity. Here are some details on each cookie we use. The Backchannel website is provided by Delphia Research Inc. and its affiliates (“Delphia," "we," "us," or "our").

Why does Delphia use cookies?

  1. Essential cookies: Register, authenticate, and administer your account.

  2. Performance and Functional cookies: used to enhance the performance and functionality of our websites but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable.

  3. Analytics cookies: collect information to help us understand how our websites or apps are being used or how effective our marketing campaigns are, or to help us customise our websites for you.

  4. Advertising cookies: used to make advertising messages more relevant to you, preventing the same ad from continuously reappearing, and ensuring that ads are properly displayed for advertisers.


1. Google Analytics

What does Google Analytics do?

Google Analytics works by the inclusion of a block of JavaScript code on the pages of a website. When you visit a page, the JavaScript code references a JavaScript file which then executes the tracking operations for Analytics.

What does this really mean for you?

A cookie is a bit of code that stays with you when you leave our website for 30 days. It lets Google identify you as the same visitor as when you visit other websites that use Google Analytics. It captures information that helps us learn more about you so that we can be more strategic with our advertising. By better understanding the characteristics of people that visit our website, we can better position our product to speak to peoples' needs.

What information does Google Analytics collect and provide us?

  • Demographic information about you, like:

    • Age and Gender

    • Language

    • Affinity Category

    • In-Market Segment

    • Other Category

    • Location

  • Information about your computer / mobile system, like:

    • Operating System and Version

    • Browser and Version

    • Mobile Brand and Model

What information does Google Analytics share with others?

Google Analytics shares anonymous and aggregated information about your browsing with its other subscribers, so they may know that you, and others like you, may be interested in similar products or services.

Google Analytics also advises advertising platforms (such as Google AdWords, Facebook Pixel, Bing Universal Tag, Snap Pixel, Twitter Pixel) that you visited our website, so we can advertise on other websites that support ads.

If you have any questions about this, please drop us a line: privacy@delphia.com

2. Facebook Pixel

What is a Facebook pixel?

The Facebook pixel places a cookie on your browser that allows us to measure the results of our ads, optimize campaigns (an efficient way to achieve the actions that we care about, such as having you register for our waitlist) and improve our ad targeting using inferences made based on the data we have collected from visitors to our website.

What does the Facebook pixel do?

Facebook pixel captures you and other visitors' behavior, such as where our web traffic is coming from, the devices uses, and user demographics. With this information, we can tailor our ads to ensure that we are capturing a broad and diverse audience. It's important to us that we engage a community that is statistically representative of the U.S. population.

How is the data presented?

The data is always aggregated and anonymized. Facebook Pixel does not store information that identifies you or your activities specifically.

How long do they store the data for?

The maximum amount of time that information will remain in a Facebook "custom audience" is 180 days. After 180 days, people who have visited the website and had their information captured on the website's "custom audience" will be removed unless they revisit the website or mobile app.

3. Intercom

Delphia also uses Intercom as a platform to manage our FAQ and for customer support purposes.

What does Intercom do?

Intercom is a single platform that links messaging products for sales, marketing, and customer service to one platform - it's a one-stop shop. Intercom collects information from you when you chat with our customer support team or view FAQs.

What does Delphia do with this data?

We use this information to send messages - for instance, we currently interact with the Beta testers of our app. We can also communicate with our waitlisted users. It also illuminates which FAQ people are visiting, which is an indicator of what information we need to do a good job clearly communicating.

4. Mixpanel

Delphia also uses Mixpanel.

What does Mixpanel do?

Mixpanel is a business analytics service company. It tracks user interaction with web and mobile applications and provides tools for targeted communications with them.

What does Delphia do with this data?

Mixpanel provides us with data that helps us analyze user behavior across our website and our mobile application. We use this information to create a better customer experience.

5. TikTok Pixel

What is a TikTok pixel?

The Tiktok pixel places a cookie on your browser that allows us to measure the results of our ads, optimize campaigns (an efficient way to achieve the actions that we care about, such as having you register for our waitlist) and improve our ad targeting using inferences made based on the data we have collected from visitors to our website.

What does the TikTok pixel do?

Facebook pixel captures yours and other visitors' behavior, such as where our web traffic is coming from, the devices uses, and user demographics. With this information, we can tailor our ads to ensure that we are capturing a broad and diverse audience. It's important to us that we engage a community that is statistically representative of the U.S. population.

How is the data presented?

The data is always aggregated and anonymized. TikTok Pixel does not store information that identifies you or your activities specifically.

© 2023 Backchannel

© 2023 Backchannel